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Smart Trucks: How Tractor Trailer Pairing Improves Driver Retention

Driver recruiting and retention is one of the American Transportation Research Institute’s Top Research Priorities this year–and for good reason. The average cost of losing one trucker can range anywhere from $5,000 to $8,000. Putting this into perspective, the average three-month turnover rate–74% in large fleets–applied to 100 drivers over three months could cost $370,000. 

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