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Wireless Failover Provides Vital Business Continuity for Retailers

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How many times have you walked out of a coffee shop empty-handed when they could not process your gift card? How often do you choose a checkout line which only accepts cash? How frustrated do you get when your credit card transaction cannot be processed?

The North American retail industry depends on the ability to perform electronic transactions in order to gain and keep customers. Without the ability to process credit, debit and loyalty card transactions, the consequences can be dire.

Take for example in 2013 when Amazon.com went down for 30 minutes. It was estimated that it cost the company $66,240 per minute, or nearly $2 million. Given that Amazon.com sales have increased by more than 45% since 2012 (sales revenue of 88.99B in 2014 compared to 61.09B in 2012), it is quite possible that it would now cost Amazon.com $96,048 per minute or nearly $2.9 million for a 30 minute outage. On a smaller scale, the Standish Group estimates that is costs retailers on average $4,700 for every minute of POS (point-of-sale) downtime.

enetrprise-connect-diagramORBCOMM also understands the importance to stay constantly connected. Our M2M/IoT solutions are driven by our customers’ needs to keep in touch with their trucks, containers, heavy equipment and more to keep business profitable. For this reason, ORBCOMM has expanded its portfolio to now include ORBCOMM Enterprise Connect, a wireless failover and business continuity solution designed to enable enterprises to ensure that their remote offices, branches and retail locations always stay connected to the Internet.

ORBCOMM Enterprise Connect is a strong complement to enterprises that rely on wired technologies, such as T1, T3 MPLS networks and cable modems. Utilizing integrated routers from industry-leading hardware manufacturers, customers can instantly switch to a 4G xLTE connection on a Tier One cellular network in the event of a primary network communications failure, including hardware failure, construction-related cable cuts and extreme weather situations such as hurricanes and earthquakes.

In addition to reliable connection to the Internet, ORBCOMM Enterprise Connect also includes Out-of-Band Management (OOBM) capabilities. This functionality allows IT personnel to remotely troubleshoot and resolve issues with networking equipment using cellular connectivity when primary communication networks fail. Remote troubleshooting capabilities enable early identification of the cause of the outage and accelerate repair and/or replacement of the equipment, minimizing the costs associated with downtime and dispatching a technician on-site.

The solution is intended for small and medium businesses that currently don’t have a wireless failover solution or those who have previously deployed 3G solutions and are looking to upgrade a faster and more efficient service.  It is also intended for customers that are looking for a solution with a low monthly price and no CAPEX costs.

“As a small business owner of a multi-location restaurant, it is extremely important to have a cost-efficient and reliable Internet connection to process credit card transactions, monitor sales activity and replenish inventory through online ordering anytime and anywhere,” said Angel Miranda, Owner of Windy City Red Hots. “ORBCOMM Enterprise Connect has given me the peace of mind to know that I am able to serve my customers and protect my business with a consistent and effective wireless back-up solution.”

To learn more about ORBCOMM Enterprise Connect, visit www.orbcomm.com/ec.

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Anu Sood
About

Anu Sood, Director of Channel Marketing at ORBCOMM, has nearly two decades of expertise in the telecommunications, software development, and satellite industries.

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