The Parallels Between the Rise of Social Media and M2M/IOT

Approximately 72% of all online adults in the US are members of at least one social network, according to a report released by the Pew Research Center’s Internet & American Life Project in August 2013. Daily, millions log into their accounts.

This Merchant Money Blog infographic illustrates how social media has become part of everyday life for most of the general public. The prevalence of mobile usage is reflected by the 189 million Facebook users who are “mobile only”.

As social technologies evolve and make inroads into enterprise settings, they are no longer limited to social, marketing and community-building functions. They are now becoming serious business tools used for increasing workforce productivity and unlocking the ‘dark matter’ trapped in applications, making relevant information more accessible.

The need for constant communications is also driving machine-to-machine (M2M) technology and jolting the Internet of Things (IoT) to life. M2M and IoT technology is bringing the full advantage of automation to all fields of industry. Important information is being shared quickly across diverse operations via two-way communications to those handheld devices so readily held by social media users.

The proliferation of M2M/IoT unlocks increased productivity and value through a higher level of integration, offering transparency into operations across the enterprise, no matter the location. It provides operating tools to inform and empower. Much like in social media, it fosters real-time collaboration and immediate accessibility to relevant information.

So in the midst of shifting trends across the social media and M2M/IoT landscape, some things do remain constant: a reliance on interconnection and sharing to improve how we interact and do business.

Mark Kuiack

Mark Kuiack is Director of Digital Marketing for ORBCOMM. He is responsible for the strategic direction of ORBCOMM's web and social media presence, and has over 15 years of experience in marketing and writing about various technology applications.

Posted in 5. M2M/IoT Trends Tagged with: , ,

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